Naming Your Small Business
By: Ejaz Alam | Topic: Business Guide
Naming your small business is also very important matter. What is in a name ? A name of a business reflects a lot about its products, culture and seriousness of the business owner. If you have named your business and your product or service correctly then you are on the road to money.
Therefore take your time to decide about a good name for your small business.
Personal Names
There are lots of businesses whose name is after the owners
or his forefathers name like Alams International, Saqib Plastic
House etc. Well there's nothing wrong with it. However such
businesses are more of the local entities, where clients of a
particular city or area knows them. Yes there are examples of
international businesses but they are few. Opt for them if only
you desire to operate in a special community or city.
When naming a business whose geographical reach and clientele
are mainly local, you can use nicknames, regional or city names.
Subliminally, these kinds of names drive home the message,
"We're rooted in your community."
Brand Names
If you manufacture something or you have some specialty then
you can surely develop a brand name for your small business.
Stylo shoes, Unique Bakers etc are examples of brand name.
Remember your brand name will only get successful if your
products are really up to the mark. Otherwise they will not be
respected in the market and soon your business will decline.
International Names
If you wish to expand your business at a national or
international level then opt for good generic names. This will
sound somewhat sophisticated. People sitting at a distance from
you will get an impression in their minds about you. Apex
Digitalz and Ashyana Software House both pose different
impression on a person listening to them.
Your business name should be short, sound pleasing and easy to
remember. You may also like to get it registered as your trade
mark. By this way you will be authorized to add TM (Trade Mark)
to your business name. Having a TM means you are a serious
entrepreneur and people will pose more confidence in your
company.
Employ a good designer who can design your business logo. This
designed business logo should be used everywhere. On your sign
board, your letter head, labels and all your stationary. If your
dealings and business style is impressive, soon your business
name will be recognized by the people thus making your business
a success modal for you. Good Luck